Tonight we had our first media meeting for our Material Advantage client. The group did some great strategic thinking and flushed out some ideas that hadn't occurred to me. The problem is challenging in that we're trying to have college students attend the event as well as having high school students attend in the hopes they would take an interest in STEM (Science, Technology, Engineering, Mathematics) majors.
The media group defined the big goal as getting people to attend the event. The overall media strategy then is to promote the band through various inexpensive means and then to supplement that at the high school level with posters and brochures which dive into explaining more about Iowa State University's College of Engineering. The group felt that our funds should go towards getting media pieces to high school students who may already be taking those STEM classes. In contrast, in order to rise above the other clutter on campus we should take things in more of a promotions or event direction. Such promotions would include having a booth and making announcements when two of the shows groups/performers, Rock Rendered & Glove The Funkman, play during VEISHEA week (April 16-20) on central campus.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment